In a recent episode of The Well to Lead Podcast, we had the privilege of speaking with Melissa Peele, founder of Firm Foundation of Virginia. Her journey from feeling an unshakable burden for single mothers to building a nonprofit that transforms lives is nothing short of inspiring.
Melissa's story is a testament to perseverance, faith, and the power of saying “yes” to a calling, even when it doesn’t make sense. Through struggles with doubt, financial uncertainty, and the stress of running an organization as a single woman, she has learned invaluable lessons on leadership, endurance, and impact.
Below, we’ll recap some key takeaways from our conversation—plus a few bonus insights to help anyone who feels called to start a nonprofit, business, or ministry.
1. Your Calling Won’t Let You Go—Don’t Ignore It
Melissa felt a deep burden for single mothers for nearly 20 years before officially launching Firm Foundation. At first, she thought it was just a personal desire to have children, but God continued to press this mission on her heart. Even when she tried to serve in other organizations, she realized that He was calling her to build something new.
Bonus Tip:
If you feel an unshakable burden for a specific issue or group of people, don’t dismiss it. Journal your thoughts, pray about it, and take small steps to explore how you can serve in that area.
2. Surround Yourself with Mentors and Prayer Support
Starting and sustaining a nonprofit wasn’t easy for Melissa. She had no spouse or business partner to lean on, but she found strength in a group of intercessors who prayed for her regularly, as well as mentors who spoke life into her vision.
Bonus Tip:
Identify at least two types of mentors:
Spiritual mentors – People who can encourage you, pray for you, and remind you of the “why” behind your mission.
Practical mentors – People with experience in nonprofit work, leadership, or business who can offer guidance on logistics and strategy.
3. Fear and Doubt Will Come—Push Through Anyway
For the first three to five years, Melissa constantly battled thoughts of quitting. The financial stress, leadership pressures, and moments of discouragement made her wonder if she could continue. But each time she considered walking away, God showed her the impact her work was having.
Bonus Tip:
When you feel like quitting, shift your focus from obstacles to outcomes. Keep a journal of success stories, testimonies, and moments where you’ve seen God move. Revisit them whenever doubt creeps in.
4. Build Strong Community Partnerships
Melissa emphasized the importance of collaboration in nonprofit work. Whether it’s working with landlords to provide transitional housing or partnering with schools and shelters to identify mothers in need, these relationships make sustainability possible.
Bonus Tip:
If you're starting a nonprofit or mission-driven business, don’t try to do everything alone. Connect with existing organizations, churches, and community leaders to expand your impact.
5. Self-Care is Non-Negotiable
Running a nonprofit brought a level of stress that began to affect Melissa’s health. She learned to set boundaries, honor a weekly Sabbath, and take personal retreats throughout the year. These intentional pauses allow her to pour into others without burning out.
Bonus Tip:
Schedule rest just as you schedule work. Whether it’s a day off each week, morning quiet time, or an annual retreat, make self-care a priority so you can serve from a place of wholeness.
Final Thoughts
Melissa’s story is a powerful reminder that when God calls us to something, He provides the strength, resources, and support we need to carry it out. If you’re feeling called to start a nonprofit or any mission-driven work, take heart—challenges will come, but with faith, community, and persistence, you can create lasting impact.
What’s your biggest takeaway from Melissa’s journey? Share your thoughts in the comments below!
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